Comfort Essential Care Concentrated Softener has 10X more perfume and makes your clothes last much longer! Its new formula contains argan oil (a natural oil with high nutritional potential) that prevents damage from washing, keeping fabric colors vibrant for longer and your clothes very fragrant. Comfort's perfume shields the fabric against bad odor and leaves a lasting fragrance on your pieces! Less than half a capful of Concentrated Comfort is enough to wash your clothes.